News Alert: Facebook and Myspace Neck-and-Neck
According to the Washington Post, Facebook and Myspace are now neck-and-neck. In April 2008, for the first time Facebook officially caught up to Myspace in terms of unique monthly visitors at 115 million / month. Despite the many social media types who claim that Myspace is "dead", Myspace still dominates the ...
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June 17, 2008
The 30 second spot is dead? Not according to the Television Bureau of Advertising….
Neilson just released a study, sponsored by the Television Bureau of Advertising showing that Television is still influential and important. And just when we thought it was dead! (note the sarcasm). Apparently among adults 53% of consumption is TV and 90% reported watching it in the next 24 hours vs 72% ...
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May 8, 2008
Party Animal, Rockstar, Businessman? Who ARE you and what is YOUR brand?
The blogosphere has been abuzz recently with commentary on personal branding. The concept of Personal Branding (creating and building a brand around yourself) isn’t new – it used to be called reputation or image management and focused on how you presented yourself. If you wanted to be seen as a serious ...
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April 2, 2008
Are Interruptions the best way to engage?
I just read a wonderful article in AdAge about how Marketers need to Think Differently in the world of internet marketing. The basic point was that many large marketing spenders are used to spending on Advertising, yet in internet land, Advertising is but one of many vehicles and it may ...
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March 18, 2008
Photrade.com - Exclusive Beta Test LIVE today
In all of my free time (as if) I work on marketing a GREAT and AMAZING and WONDERFUL website www.Photrade.com. We have the most ways to make money from your photos of ANY site on the net. Seriously. That is our claim to fame. And the bonus is that its ...
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October 17, 2007
Spending where people trust…..
I was reading an interesting post this morning at Church of the Customer about a new Neilson Study that shows that word of mouth is the best way to reach consumers. The chart below shows the forms of media most "trusted" by consumers. Its amazing how big of a role recommendations ...
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October 11, 2007
One Little Phone Call
I purchased this domain name from Godaddy.com last week. Last night I got a call from GoDaddy.com to see if I had any questions or problems setting up my domain name. Essentially, Godaddy.com is selling a commodity - there are TONS of different sites where you can buy domain names. ...
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October 11, 2007
Tell the record labels to stop CRYING!
I started my day today reading an adweek article about Radiohead. Radiohead announced that they are allowing users to determine how much they want to pay to download their new album. More surprising was a statistic in the article that said that on average, people polled said that they would ...
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October 8, 2007
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